The new way of building

Although the differences are many, we are going to list some that you may not have taken into account.

No database

A link selling platform has its own media database, which they offer to all their clients, with prices for publishing an article and including a link.

Link Affinity does not work with a database. It is a tool that, depending on the strategy of each user and the configuration of each campaign, goes to the Internet in real time to search for the media that are positioning in search engines, media that look for collaborations that fit the profile of your experts. , websites that link to your competition, media suggested by A.I., and you can even import your own media lists. So your opportunities will be those that fit your strategy and not the other way around. If in these custom searches we find sites that are in link selling platforms, it will be labeled as “Seems to Offer Paid Posts” so that you take it into account. We’ll even tell you which platform it is on.

Business model

• The platforms are free to access. Their business model is the sale of links. You access, filter, select the media, pay for it and they charge a commission for its management.
• Link Affinity is a paid SaaS (software as a service) to manage your digital public relations and ethical link building strategy. The business model is NOT the sale of links. The goal of Link Affinity is for you to reach any type of collaboration agreement. In fact, it makes it easier for you to contact the media so that you can close your own agreements. It has a CRM system to manage your communications and activities. It also includes in all licenses a service in which we communicate with a medium exclusively for you. Whether it’s to ship a product or offer any type of deal you can think of. As we do not work with a database, this information will not be provided to any other user.

Here you have a video that explains it https://youtu.be/y6LFzxDiH4M?si=6xNPvemtOScEjUcd

Organic collaborations

One of the big differences between a link selling platform and Link Affinity is that Link Affinity incorporates a collaboration system through its experts. A blogger, journalist or content creator can request collaborations for a certain topic to do an interview, provide technical data, collaborate in writing an article, etc. It could be for example an appearance on a television network (as you can see, this is not just about links). When these content creators request an expert, they will enter your project as a “Prospect” so that you can apply and if the medium selects you, you will have a chat to talk and close the agreement between you. It doesn’t look like a platform, does it?

We could continue with many more differences but at this point we hope you have already realized that they have nothing to do with each other.

Link Affinity credits are not renewed monthly (this is one of the most frequently asked questions). Your license credits are spent based on the number of active prospects, calculated affinities and other statuses, but they are recovered when you reject a prospect or send it to null. So when someone tells us they are running out of credits we tell them to “Clear” their phases. If a license has, for example, 3,000 prospects, that would be 3,000 sites that you are interested in managing. We already told you that there are many. Our clients do not usually have credit problems and our goal is not to run out of credit.
To avoid running out of credits, it is important that you use automations so that Link Affinity automatically rejects, for example, sites with low semantic affinity since the system will only “Clean up your campaigns” constantly recovering credits.

If you have questions about what license you need, you can contact us or read the query that you will see after this one about “What license do I need for my projects”.

One of the first factors that you have to take into account when deciding on one license or another is that you can always do an Upgrade if you run out of credits or do a downgrade if you have stopped working on a project.
Having said that, I am going to give you a good recommendation to analyze the license you need.

First of all, make an estimate of the projects you are going to work on.
If there are 5, for example, you can reject the “Lite” license that has a maximum of 3 projects.

• Let’s say you’re going to start using Link Affinity to work on 3 campaigns.

  In that case, the number of projects fits perfectly but you must make a further assessment (you will understand them right now)

  With any tool, look at the total number of domains that link to your projects.

  You can use free tools like the Ahrefs Backlink Checker https://ahrefs.com/es/free-seo-tools

  Now we are going to do this practical exercise.
  Suppose you are going to work for
  1111.com
  2222.com
  3333.com
  The domains that link:

• loquesea.com – 450 ref domains
• to daigual.com – 1000 ref domains
• and 245 domains link to unejemplo.com (remember, they are domains or referer domains that link and not total links)

This adds up to the total of Ref domains: 1700
OK, you already know that with the link profile analysis you are going to consume 1700 domains

Here comes my recommendation:

If you multiply the total number of ref domains by 2 (in this case it would be 3,400) you will know the minimum limit that you will need in your license. As you can see in the licenses section, a Lite has a maximum of 3,000 prospects, so it could fall a bit short even if the limit of 3 projects fits you. NOTE that working well and dismissing everything that does not interest you can be enough. But in this example, I would insure by hiring Affinity.

By not working with a media database and going to the Internet to find the appropriate media for each project, we can work for any country. When someone asks us if we have media in Brazil or Australia, we tell them that as long as there is a search engine that returns results and we can find sites that position for that country, we can provide service. It is true that our machine learning systems are highly trained for the English, Spanish, German and French languages. So it is likely that if your project is in Chinese or Arabic, the semantic affinities lack training. We also learn very quickly. If you have a project in one of these languages, you can write to us and we will inform you.

If you have read the previous questions you will already be clear that LInk Affinity does NOT have a media database. We add the opportunities that we find on the Internet to your project exclusively for you.

At Link Affinity we provide you with tools and services so that you can find the best conditions for collaboration and we are committed to organic and free collaborations. Sometimes the only option to appear in a medium is through some type of payment, whether it be a subscription, annual advertising payment or even a payment for a publication. In these cases you can contact the media and do your own management, saving intermediary costs, or you can ask us to contact the media and do the management for you. At Link Affinity we advise against a strategy based on purchasing links, but our experience tells us that in some cases, there is no other way to appear in a certain medium. In these cases, we recommend that you validate more than ever whether the medium has a high or medium-high thematic affinity, that the affinity terms correspond to the topic you want to discuss, that its risk level is low and that its mathematical indicators are acceptably high. Of course, don’t think about the link but rather whether the article will be useful to its readers. We advise you to do this reflection. Would you pay for an article in this medium if search engines did not exist and it did not affect your positioning? If the answer is “No”, don’t pay for it. If the answer is “Yes” and it meets the indicators that we have mentioned, go ahead. You already have a real benefit regardless of what affects your search engine ranking. We always say that Link Affinity is much more than an SEO tool, it is a digital public relations and communication tool.

One of our star indicators is “Semantic Affinity”.

Data collection
To calculate this value, we first track your project just as Google would do, and we track up to 10,000 URLs from each of the prospects that enter your campaigns.

In this crawl, we extract the content of each URL, the Meta Title, Meta Description tagging and we also check the main terms for which it is ranking in search engines.

Text Processing

With all this information we proceed to Lematize, normalizing the texts and reducing the words to their root (lemma).
We tokenize by dividing texts into smaller entities called tokens

Construction of the Word2Vec Model

We use Word2Vec to build a model that assigns each word a numerical vector based on its context and meaning. This allows us to capture the semantic relationships between words and websites

“Naturalness” is Link Affinity’s own algorithm. It is calculated by assessing the natural balance in a link profile.

This balance has three fundamental pillars

• Affinity
• Authority
• Safety

For the final assessment of Naturalness, which ranges from 0 (lowest value) to 100 (Total Naturalness), first a calculation of the naturalness of each of these three indicators is carried out separately.

Affinity: This value corresponds to semantic affinity. But this time the natural balance is measured. If in your link profile we find that there is a lack of high affinities, this could indicate that the strategies that have been carried out have built authority through artificial links with the sole objective of increasing mathematical authority to manipulate the rankings.

If, on the other hand, we find that there is an excess of high affinities, we will probably find ourselves with an unnatural and forced link building strategy. Each of these indicators separately does not say anything conclusive, but when we analyze them together they provide robustness to the algorithm.

Authority: One of the most used techniques for link building and although it no longer works as before, it is still done is to focus your link building strategy on sites with high DR, DA or the indicator corresponding to the tool you usually use. These mathematical indicators are easily manipulated and Google knows it. In our naturalness analysis, if we detect that your link profile has a high percentage of high authority sites that do not have a direct semantic relationship, it sets off alarm bells telling us that it is an artificial strategy. In this case, a balance is also sought, only we add affinity to value the naturalness of the authority. Among other factors, this indicator measures whether your strategy has been based on the purchase of links on platforms.

Safety: It is about measuring the balance of the risk of relating to certain websites that have been penalized by Google, that do not have authority and do not deal with your topic. If you notice, we always talk about balance because having spam sites in your link profile is natural, in fact if you didn’t have them, the naturalness alarms would also go off. But everything has its necessary balance. Whether you have had negative SEO or if you have or have carried out an obsolete link building strategy by creating hundreds of links on low-quality sites, our “Safety” indicator will warn you.

This indicator has a very interesting fact. It is updated every time you do a “Recrawl” of your campaign. So if you see that Google has launched an Anti Spam Update or whatever, you can validate if your link profile has been affected in some way. It doesn’t usually vary much, but if most of the sites you interact with are penalized, it is more than likely that your naturalness will decline.

Finally, the general “Naturalness” indicator will assess each of the indicators separately and the natural balance between them.
We use it a lot to assess whether it is necessary to clean up artificial link building strategies by sending a “disavow” to Google. I recommend you read the blog article in which we discuss this topic.

The FR is Link Affinity’s own mathematical authority indicator. This indicator takes into account other validated indicators on the market such as the DR from ahrefs or the TF from Majestic SEO. It also takes into account the outgoing and incoming links that a site receives. Finally, it takes into account the mathematical authority regarding the number of total links that a website receives. For example. IF a site has a very low authority of 8 (TF) but has thousands of links, we consider it to have a naturalness imbalance so our FR indicator will be lower.

Although the formula is not public, here are the indicators we use to make the calculation:

– DR – ahrefs
– TF – Majestic
– CF – Majestic
– No. Outgoing links
– No. of incoming links
– TF balance regarding incoming links

The answer is no. There is no need to include tokens or use other marketplace tools to use Link Affinity. To extract your link profile if you are not using any paid tools, you can use the free Google Search Console tool and manually import into Link Affinity.

Having said this. So, what are tokens for?
Tokens are very useful if you want to obtain data that you usually work with in those tools. For example, if you want the DR and organic traffic that you have in Ahrefs to appear within Link Affinity or the DA if you use SEMrush. They will provide you with a lot of interesting data and you can even connect your link profile so that it is updated automatically, but it is not necessary. I do recommend that you add the OpenAI Token because it can give you many ideas for collaborations. You can use the PRO version and limit costs to a minimum. It’s worth it

What each Token does:

• OpenAI – Suggestion of new prospects based on those that interest you in each project – Ideas to support content creators by specific dates and themes – Ideas to launch in the Launcher functionality based on the BIOS of your experts – Ideas for publications based in semantic affinity
• Ahrefs – Connection with your link profile on a recurring basis – DR indicators and organic traffic in prospects – Download links from competitors
• Semrush – Connection with your link profile on a recurring basis -DA indicators and organic traffic in prospects – Download links from competitors
• Majestic – Connect with your link profile on a recurring basis – Download competitor links
• Hunter.io – Expanded Contact Email Extraction

Si representas a una agencia y estás pensando en contratar Link Affinity, te recomendamos que te certifiques.

Además de obtener un sello y diploma  oficial como Partner certificado de Link Affinity, y ofrecer la seguridad a vuestros clientes de que vais a trabajar con una

If you represent an agency and are thinking about hiring Link Affinity, we recommend that you get certified.

In addition to obtaining an official seal and diploma as a certified Link Affinity Partner, and offering the assurance to your clients that you are going to work with an effective methodology, you will have advantages such as discounts on the contracting of licenses, a management panel for all your clients and projects. In addition, a completely free license will be activated for you with a campaign available for you to make demos, use it for your own project or for whatever you consider.

So we recommend you request access to the Certified Partner course here.

Ethical link building consists of a set of strategies to obtain organic links without violating the quality guidelines of search engines. These strategies focus on improving the reputation and media presence of both the brand and the experts behind it.