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Digital PR for SEO

Public relations will help us to improve the reputation of a brand, product, service and even the people behind it. To do this, you must forget about the link itself.

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Defining link building strategies

Difference between strategy and techniques One of the fundamental requirements for defining a correct strategy when it comes to link building is to differentiate between what is a strategy and the techniques that will be carried out to execute that strategy. While the strategy is the general action plan used to achieve a goal, techniques…

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Link building effectiveness metrics

Link building is ONLY an important part of SEO In my professional career as an SEO consultant, I have seen countless companies that try to improve their visibility by working only on their domain authority, neglecting many other factors of on-page SEO as well as reputation and brand presence. We should not forget that link…

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The impact of link disavow on rankings

In most cases when a client asks us if they need to submit a Disavow file to Google, THEY DO NOT NEED IT, and it will have no effect on their visibility. Over my more than 20 years in the field of SEO, this has been one of the most frequently asked questions by my clients…

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