hey ! I’m not some AI or brand fanatic First of all, I want to make it clear that building a brand is nothing new to me, and it has nothing to do with the current AI hype or anything like that. I clearly remember a conversation and if I’m not mistaken, it’s even recorded…
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The Importance of Digital PR in the New SEO: How Context and AI Are Game-Changers SEO, as those of us who have been in this for a long time know, never stops reinventing itself. But in this latest phase, the evolution does not come from simple algorithm changes, but from a much deeper transformation: contextual…
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Instead of giving you a standard definition that you can find on any web site, I would like to convey to you with a
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Public relations will help us to improve the reputation of a brand, product, service and even the people behind it. To do this, you must forget about the link itself.
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Difference between strategy and techniques One of the fundamental requirements for defining a correct strategy when it comes to link building is to differentiate between what is a strategy and the techniques that will be carried out to execute that strategy. While the strategy is the general action plan used to achieve a goal, techniques…
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Link building is ONLY an important part of SEO In my professional career as an SEO consultant, I have seen countless companies that try to improve their visibility by working only on their domain authority, neglecting many other factors of on-page SEO as well as reputation and brand presence. We should not forget that link…
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In most cases when a client asks us if they need to submit a Disavow file to Google, THEY DO NOT NEED IT, and it will have no effect on their visibility. Over my more than 20 years in the field of SEO, this has been one of the most frequently asked questions by my clients…
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